If you’re having troubles with search engine visibility, it may be time to create a blog. Blogs are incredibly valuable and can vastly improve your SEO marketing strategy. They are so valuable that companies that blog generate 67% more leads monthly than companies that don’t blog.
In 2021, it is nearly impossible to not have heard of blogs or even visited one. Whether it’s product reviews or dinner recipes, you have definitely visited a blog before (you’re reading one now!). However, you may still be wondering, “What is a blog? How will one help my business?” The following is essentially a blog about blogs! By the time you’re done reading, you will learn more about blogs and some critical blog SEO tips.
What is Content Marketing?
Before you dive straight into blogs, it is important to understand content marketing. Content marketing is a subset of digital marketing that focuses on creating visual and written content for a target audience. Content marketing includes:
What makes content marketing so important is it increases your SEO ranking and improves visibility. Implementing different content marketing strategies is necessary to increase your leads and, in turn, sales.
One of the easiest and most effective forms of content marketing to use is starting a blog. A blog is a website run by a person, team, or organization that has frequently published articles. In fact, half of the top 200 Fortune 500 companies had a blog in 2018.
SEO Best Practices for Blog Posts
1. Target the Right Keywords
One of the most important things for SEO ranking is nailing down the right keywords. Start with what you know first by coming up with a list of 10 or so topics that relate to your business. You can plug these words into tools like Google Search Console, Google Keyword Planner, Google Trends, or UberSuggest. These tools will help you find keywords that users are searching for.
Keep in mind that long-tail keywords can be especially important because they have lower difficulty scores. Half of all searches are four keywords or longer, so it’s a good idea to start targeting them. You will have to be creative to maneuver the long-tail keywords into your blog posts as they can be awkward, but ultimately, they will help you remain visible.
Another thing to think about is your user’s search intent (or the reason behind a searcher’s inquiry). Why are they searching for this keyword? Understanding their search intent will help you know which keywords to use and which to leave behind as relevancy is key.
2. Relevant Blog Topics
It is always best to write relevant blog topics in your area of expertise. You want to be the authority on the blog in question. Not only will it gain readers’ trust, but you can open yourself up to link building opportunities.
Some blog ideas include:
- Product or service offerings
- Relevant subject matter
- Product reviews
- Company culture
If you’re still struggling with blog topics, go back to your SEO keyword research. Remember the 10 or so topics you came up with? Try to narrow those down into digestible blogs.
Not only do you want to write on a variety of topics, you want your blog posts themselves to stand out. For example, include a variety of carefully selected images throughout your blog posts. Articles with images get 94% more views than those without. This is a simple strategy to stay visible.
Other options for spicing up the looks of your blog:
- Bulleted lists
- Numbered lists
- Social media integration
Remember that people don’t always read every word in a blog post. They scan them and pay attention to what stands out. Including some variety gives visual queues to catch the eye.
4. Engage Readers
By coming up with relevant blog topics and factoring in search intent, you will make great strides in engaging your readers. Along with the actual content topic, it is vital you write enough to keep your readers on your page. This can be hard to gauge, but if you’re writing less than 300 words, it’s not enough. Longer is often better, and it is suggested to start off around 800 words minimum.
5. Stay Current
It is important to stay current with your blog. Google prioritizes fresher content, so try to update frequently. Don’t rely on your aging blog posts to do it all for you. You can set your own schedule, but it’s best to stay consistent. Whether it’s a blog a week or 8 blogs a month, it is a good idea to keep your readers wanting more and knowing when they can get it.
Are You Ready to Start a Blog?
If you’re ready to create a blog and generate leads, Code Authority can help you. Our team of developers can build out the blog itself, and our digital marketing team can help you rank higher in search engines. Contact us today for a free project estimate!